Nike Is Launching Nike Fit To Scan Your Feet, Tell You Your Shoe Size
But that will also require more of the industry to get on board with the idea that the Brannock Device is seriously outdated, and that consumers deserve better fit. Inside Nike’s House of Innovation in New York, a concierge helps Nike Plus members find items for their taste and then tailors them to fit shoppers perfectly. During its six-month trial run of Nike Fit in three stores, Nike said the service was the strongest lever to boost membership sign-ups that it has found. However, Adidas, while it still holds a smaller share of the U.S. market, has been growing sales in the U.S. at a faster rate. In its latest reported quarter, Adidas said North America sales grew by more than 11%, compared with a 7% gain in Nike’s sales in the region.
- It’s staggering, data shows how many people are either squeezing into a shoe too small or have one falling off the foot.
- Nike can look at the fit preferences of other users with similar behavior to yours and use that information to guide its suggestions.
- This Nike fitness app features a polished collection of visual workouts, hosted by celebrity athletes like Serena Williams.
- You stand against a wall with your heels pressed up to it, and hold your phone over your feet, aligning two circles that pop up on your screen to ensure your phone is parallel to the ground.
If you want to shop for family or friends, you can enter a guest mode that will allow you to also scan their feet. Nike Fit will be great for parents trying to figure out what size cleat, basketball shoe or runner your little one needs this time. With more data, Nike will not only have continual improvements of an individual’s fit preferences, it will also learn the greater population’s preferences around each specific model, offering insight on creating better-fitting shoes. You’ll have a chance to try Nike Fit for yourself in July, when the company is expected to roll out these features to its app.
A Better Fit Is Better Business
Getting in shape can be a challenge, so making exercise fun and engaging is crucial to staying on the right track. This Nike fitness app features a polished collection of visual workouts, hosted by celebrity athletes like Serena Williams. While each lesson can be taken on its own, Nike Training Club also features monthlong structured programs that’ll help you achieve even better results.
Thanks Julie, I really appreciate it ❤️
— Niki Fit (@niki_fit40) May 24, 2022
“The consumer today is looking for unique products,” which Nike continues to churn out, he said. “It was all well-intentioned, and it all had a good purpose,” said Bill Tippit, a senior engineering director at Nike, about the Brannock. “We still use it today, but it really is the thing that just destroyed fit.” The rollout of Nike Fit isn’t the first time Nike has tried to tackle the sizing issue.
The Size Of The Problem
Consumers more than ever want to have relationships with a brand. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. It’s crazy how almost everything comes back in style and the reasons why are often just as strange.